If you already have a WooCommerce online shop website but haven’t used another platform for marketing, then we recommend taking advantage of Facebook Shops.
The appearance on the Facebook Shop is the same as an online store in general. Every customer can make transactions directly in it. This will certainly make it easier for you to promote and also sell your products or services.
You can also connect your WooCommerce online shop website to the Facebook Shop directly. Then, you can quickly upload product catalogs.
In addition, there are many more benefits that you can feel when using this platform, what are they? Read this article about the Facebook Shop to the end.
Contents
1 Benefits of using Facebook for WooCommerce?
1.1 1. No Hassle to Upload Product Catalog
1.2 2. Free
1.3 3. Mobile Friendly
1.4 4. Maintain Good Relationships with Customers
1.5 5. Easy to Analyze Data
2 Ways to Use Facebook for WooCommerce
2.1 1. Create a Facebook Page (Facebook Page)
2.2 2. Menginstall Facebook Shop for WooCommerce Plugin by StoreYa
2.3 3. Create an Account at StoreYa
What is Facebook for WooCommerce?
Facebook for WooCommerce is a plugin that can integrate WooCommerce websites on your Facebook Shop page. You have to underline that Facebook Shop is one of the features of Facebook which has been launched since 2016. This feature will make it easier for business people to display catalog products on the Facebook page.
Of course, Facebook Shop is able to provide great opportunities for those of you who want to reach the target audience on Facebook in an easy way. Reporting from the marketing dive page, as many as 57% of customers say social media can have a big influence on their decision to buy a product.
Facebook Shops with a shop-like appearance are the main advantages. Facebook Shop is not only able to display information such as prices and products, but also can directly make purchases on the Facebook Shop page easily.
However, it would be even better if you have your own online website. Why? because you can direct every customer from Facebook Shops to directly make the purchase process on your main website. So, you can get complete data on prospective buyers and can freely do remarketing so that you can influence them again.
Now, with the Facebook for WooCommerce plugin, you don’t have to worry about uploading products to the Facebook Shop anymore. Why? because this plugin will help you in syncing all product catalog contents from the WooCommerce website to your Facebook Shop page.
Benefits of using Facebook for WooCommerce?
WooCommerce is able to provide the Facebook for WooCommerce feature so that it can integrate the website with the Facebook Shop page. So, what are the benefits of using Facebook for WooCommerce?
1. No Hassle to Upload Product Catalog
By using this feature, you no longer need to bother uploading product catalogs on the Facebook Shop. All products and categories on your WooCommerce website will appear automatically on Facebook Shops.
If you make changes to the website, those changes will appear automatically on the Facebook Shops page. For example, if you update product inventory on the website, the info will also appear on Facebook Shops automatically.
2. Free
Having an online store on Facebook and also a website will help you to get a lot of sales without incurring investment costs. Why? because you can use Facebook for WooCommerce for free.
In addition, this service will also add a Facebook Pixel on your website. so you can track every purchase, control Facebook Ads performance, know your consumer behavior, and target audiences more specifically in your next ad campaign.
3. Mobile Friendly
Mobile friendly is another advantage that you can feel on the Facebook Shop. This feature will provide an easier and more enjoyable shopping experience on all devices. So, each page display also adjusts to the various screen sizes of the user’s device, be it a tablet, smartphone, or laptop.
4. Maintain Good Relationships with Customers
Maintaining a quality relationship with every customer is very important for any business. Especially if the existence of the business you are running is already targeting more than one type of platform. Uniquely, Facebook is claimed to be one of the ideal platforms in strengthening business relationships with consumers.
Because every post you upload will appear, it will make it easier for consumers to like, comment and also share it on other platforms.
More than that, you can also activate the messenger feature via Facebook for WooCommerce. So, your chat messenger column will appear on the main website page and on the Facebook Shop page, making it easier for customers to reach you.
5. Easy to Analyze Data
Facebook is able to provide the Facebook insight feature so that you can monitor every customer activity that has visited your Facebook Shop page.
Some of the data that will be displayed is the number of likes, shares, clicks, engagement, and much more.
With this data, you will get many valuable insights that can be used as reference material in making effective marketing strategies. Such as targeting the right posting time, or knowing what type of content customers really like.
How to Use Facebook for WooCommerce
Integrating Facebook Shops with a WooCommerce website is actually quite easy. Because the whole process has been facilitated through the help of plugins.
There are tons of Facebook for WooCommerce plugins, such as Facebook for WooCommerce (By Facebook), Facebook for WooCommerce (By WooCommerce), and StoreYa’s Shop to Facebook for WooCommerce or WooCommerce to Facebook Shop.
But on this occasion, we will choose only one plugin, namely the StoreYa’s Shop plugin. Here’s how.
1. Create a Facebook Page (Facebook Page)
The first thing you have to do is to create a Facebook page or Facebook page is as follows:
1. Please log in to your business Facebook account.
2. Then click the option in the upper right corner of the screen, then select create a page.
3. On the next page, you will be asked to choose one of the types of pages you want to create. There is a page for creating local businesses, brands, organizations, entertainment, and much more. In this case, we will choose a brand or product.
4. Next, select the business category you have and add a name there. In this case, we will choose the name My Shop with the Clothing category.
5. Then, you can complete various types of elements on your Facebook page such as your profile photo, cover in the form of photos or videos, fill out the about page, etc. If you have, please click the save changes button and the Facebook page then you are ready to use it.
2. Installing the Facebook Shop for WooCommerce Plugin by StoreYes
If you have successfully created a Facebook Page, then you can directly install the StoreYa plugin. Here’s how:
1. Please login to your WordPress account
2. Then go to the WordPress dashboard page and then select plugins in the sidebar menu on the left and then click add new.
3. In the search field on the top right, type the keyword WooCommerce Shop to Facebook by StoreYa then click activate
4. If it has been successfully activated, the StoreYa Facebook Store plugin tab will automatically appear on your WordPress dashboard menu.
3. Create an Account at StoreYa
If you have successfully installed the WordPress plugin, you must create an account at StoreYa before connecting to the Facebook Shop.
- Go to the StoreYA website page at http://www.storeya.com/
- Click the Get Started Now option.
- Then select sign up using your email or login using your business Facebook account.
- If you have registered and have successfully entered the StoreYa dashboard page, then click the Read More option in the Facebook Shop category.
- Click the Click Get App Now option.
- Next, choose an e-commerce platform that you can use. In this opportunity, we will choose WordPress with WooCommerce.
- Go to your WooCommerce website page and select continue. Click the preview option and later you will find a pop-up that says: “Please log in, and choose the Facebook fan page you wish to connect your store to.” Then click continue.
- Please select the Facebook page that you previously created and then click the add page tab.
- Later you will be taken to the StoreYa dashboard page and will get a message which means that your website has been successfully connected to your Facebook Shop.
- If you have successfully connected, the product catalog will automatically appear on your Facebook Shop page, as shown below:
