The general understanding of QR Code is a two-dimensional matrix code in which it is able to store information up to thousands of alphanumeric characters. Unlike the QR Code, the Barcode is a one-dimensional matrix that can only store 20 numbers. That is the basic difference between QR Code and barcodes.
The QR Code itself is very suitable for small-scale businesses. While how to use it is actually very easy, because the manufacturing process doesn’t take long, so all information can be recorded. Every user can connect directly to digital content from websites to businesses.
So, you can access all products, whether it’s related to products, prices, sizes, to the available stock of goods.
Well, on this occasion, let’s discuss more deeply about the meaning of QR Code, the parts of a QR Code, and its role for an easy and fast payment system for your business.
Contents
2 Parts of a QR Code
3 Types Quick Response Code
4 Penerapan QR Code
QR Code is
So, basically QR code is a technology that is very practical and widely used in today’s digital era, for that QR code is important. Most of us must have found this QR code in various places.
QR code stands for Quick Response Code. As we mentioned earlier, a QR code is a two-dimensional barcode that contains various types of information directly. To open this QR code, you need to scan or scan using a smartphone.
Generally, a QR code can store 2089 digits or 4289 characters, including punctuation marks or special characters in it. With these advantages, the QR code is able to display various texts, open URLs, save contacts in the phone book, etc.
QR code itself is considered more practical than its predecessor, namely barcodes. Why? Because QR codes are able to store more data than barcodes.
The QR code consists of various dots and a space that has been arranged into a box, and each element in it also has its own meaning. Because of these elements, it makes the QR code easier to scan by smartphones and is able to display various data or information contained in it.
QR Code Parts
Reporting from the QR Code Generator, the QR Code has seven main parts, each of which has its own meaning and role, namely:
1. Positioning Detection Markers
Positioning detection makers is one part of the QR code that has a square shape and consists of three. The position of this element is in the corner of the QR code. The point is to make sure the scanner is able to read the code correctly and know the orientation or position of the barcode itself.
2. Alignment Marking
This marker has a smaller size than the previous element. Even though they have the same square shape, the alignment marking has a function to keep the QR Code even though it is printed on a curved surface.
Generally, the size of the QR code will be larger if the data stored in the QR code itself is a lot. In addition, the amount of data in it can be even more.
3. Timing Pattern
The timing pattern is a part of a QR code that looks like little squares lined up with each other. Its main function is to configure the data grid. With this timing pattern, the scanner will know the amount of the loaded data matrix.
4. Version Information
Version information is part of the QR code that is able to provide information. Currently, there are more than 40 different QR codes. With this sign, the scanner will know the type of QR code it is scanning. Generally, the most widely used versions are version 1 to version 7.
5. Format Information
In this section of the QR code, there is information that will explain the error tolerance and data mask pattern. With this element, it will be easier for the scanner to scan the QR code in order to display the data that has been loaded on the user.
6. Data and Error Correction Keys
This element in the QR code is very important because it is in this element that all data information will be stored. In addition, this element also includes an error correction block that is able to keep the data scannable even if there is damage to the code as much as 30%.
7. Quiet Zone
Quiet Zone is an empty part that is in the outermost area of the QR code. Just like white space in a design, quiet zone also has an important element in the QR code to emphasize the structure of the design and make it easier to scan.
The quiet zone itself must exist in order to separate the QR code from the surrounding environment so that the scanner can more easily recognize it without difficulty. Although this area is indeed empty, this area is a very important area for QR codes.
Types Quick Response Code
1. QR Code Statis
A static QR code is a QR code that can no longer be edited once it has been created, including the information it contains. For this reason, this QR code is very appropriate for personal use or as a QR code API, which is an application in which there is a large amount of data, such as employee IDs, product documentation, etc.
However, because this QR code cannot be changed again when it is finished, this QR code will be inappropriate if used for business or for marketing campaigns.
Some examples of using QR codes are for Wifi, bitcoin, Plain text, vCard, and Email.
2. Dynamic QR Code
A dynamic QR code is a type of QR code that can be edited, updated, or changed as many times as needed. For this reason, this type of QR code is very suitable for business or marketing.
This QR code can also be kept small in size. This is because the data stored in the QR code is not directly stored, but will be directed to a URL that was previously set in the QR code.
For this reason, this QR code is very simple to use in various designs, such as packaging, flyers, brochures, etc. Examples of uses of dynamic QR codes are payments, pdf files, social media, coupons, business websites, etc.
Application of QR Code
1. Sharing
One of the main advantages of QR codes is that they are able to share anything without file, distance, and time limitations. So, you can still share large business files, share website pages or business videos, tips and tricks about building a business, etc.
2 Community
One of the most important concepts in business is sharing. You can do this activity voluntarily on various platforms, such as Facebook. So, you can create a QR code that is linked to the like button, so that it will invite anyone to like your Facebook business page.
3. SEO
SEO is currently very often used by business people to place a keyword that is most sought after by consumers. This can be maximized by using a QR code. Its function is to increase or increase keyword search opportunities.
4. Call to Action
One of the hopes that consumers will want to make transactions with your business is that they read the call to action button. This is very important to make it easier for your potential customers to make purchases. So, when potential customers scan your QR code, they will be taken to a landing page or a purchase recommendation.
5. Social Proof
Currently, there are still a lot of business communities that have not been netted online, and are still limited to offline. So, they will rely more often face to face. But with the QR code, it will make it easier for them to connect with your blog or website.
6. Analytics
The color contained in the QR code generally greatly influences people to mark it. This is reinforced by the analysis of the tendency of each person to weigh the color before they make a decision.