Today, TikTok is one of the most popular social media platforms. For this reason, it is not surprising that many brands and marketers are trying to use TikTok ads as one of their digital marketing media.
Well, if you are a marketer or businessman, then it’s time for you to consider TikTok ads as a marketing medium in order to improve your business performance.
According to the official Hootsuite page, TikTok’s active users reach 800 million monthly users. With this large number, it is proven that TikTok is able to beat LinkedIn with more than 660 million users, Reddit with 430 million users, and Twitter with 340 million users.
Based on this data, you have the potential to gain a lot of profit by installing TikTok ads. Well, on this occasion we will provide an explanation of the other benefits of TikTok ads, types, and powerful tips to maximize them.
Why You Should Install TikTok Ads?
In June 2018, most of us probably never thought about advertising on TikTok ads. This is only natural because TikTok was temporarily blocked by the Ministry of Communications and Information Technology.
The reason is that there are various reports that say that TikTok content contains various negative values. However, after going through various types of agreements with the Ministry of Communication and Informatics, in the end this platform was reopened one month later, more precisely in July 2018.
At that time, many doubted whether TikTok could rise and improve its reputation in the world of social media?
The answer, of course, is yes, because it has been proven that now TikTok is able to triumph again, and even this platform is also starting to overtake the level of popularity of other social media that already existed.
Based on research conducted from Sensor Tower, TikTok has managed to become one of the most downloaded applications on the Playstore and Appstore. Its users have spread to more than 150 countries in the world.
So, what about TikTok users? In our own country, TikTok is indeed very popular, with the largest number of TikTok downloaders.
With its very rapid development as it is today, many brands and companies in Indonesia are starting to be interested in using TikTok ads, such as Bukalapak, Gojek, to Traveloka.
Just like Google ads or Facebook ads, TikTok videos can also get millions of eyes on your company brand or product. How to? Let’s get to know first about the types of ads that are on TikTok ads.
Types of Ads on TikTok
Below are five types of TikTok ads that you can find. Each type of TikTok ads has different characteristics. Here is the explanation.
1. In-Feed Videos
For those of you who have the TikTok application, you must have seen this type of ad when you watched a video in FYP on the third scroll.
An example of such an ad is an in-feed video, which is an ad that will appear and also blend in with other content in FYP. You can give a like or comment on the ad.
2. Brand Takeover
When you’re watching a video on the YouTube platform, surely you’ve been shown an ad that appears at the beginning of the video. Well, the type of TikTok ads brand takeover is almost the same.
This ad will appear when a user has just opened his TikTok social media application. This TikTok ad display is full screen and also lasts 3 to 5 seconds. Users can also skip this type of ad.
For that, if you choose this type of TikTok ad, you must convey the message as short and clear as possible. In the ad, you can also put a link that is directed to the landing page of the website, marketplace, or wherever you want according to your goals.
3. Hashtag Challenge
Basically, TikTok and the hashtag challenge are two that will always coexist. Simply put, a hashtag challenge is a challenge given to every active TikTok user to make a video with a predetermined theme.
In 2020, there were several hashtag challenges that were very popular in Indonesia, ranging from informative hashtags to even ridiculous hashtags. However, this hashtag challenge is actually more than just a place to create content. In it you can use it as a means of advertising.
Unlike the types of TikTok ads that were on the previous pin, this type of TikTok ads will be present on the discovery page. Generally, these ads will be placed in the top position, or at least almost at the top of the page.
By using this type of TikTok ads, it means that you are challenging content creators so that they can make videos with certain themes. Then, the video must later be inserted with the hashtag challenge that has been determined in the caption section.
4. Branded Augmented Reality (AR)
Every TikTok user is very entertained by the presence of filters and stickers. These two features are one of the most powerful recipes for attracting the attention of TikTok users.
Uniquely, you can use TikTok branded AR ads. Why is it called branded? Because you can provide filters and millions of stickers that your brand has created.
If there are a lot of content creators who use filters or stickers created by your brand, then you can use this as a free promotional event. For that, when you use TikTok ads branded AR, make sure the filters and stickers that you create entertain users. If not, then automatically they will not want to use it.
5. TopView Ads
TikTok ads topview ads are ads that users can see at the top of their feeds. That means, the ad you create will be the first video a TikTok user will see on their feed page. This type of TikTok ads is great for increasing the brand awareness value of your business.
In addition, the duration of this TopView ad also tends to be longer, which is up to 60 seconds. This long duration of course you should be able to maximize properly. So, make sure the content of the TopView ads that you create is able to attract attention and also entertain your target audience.
Powerful Tips for Making TikTok ads
The following are three powerful tips that you can apply to make TikTok ads content more attractive to many audiences.
1. Take advantage of the Trending Hits
In this social media platform, many trends come and go. Generally, each trend will be marked by a lot of content that uses various special hashtags.
Why is that? Because many viewers were entertained by the content or just following the trend that was currently being hit.
Well, if the ad you make is more attractive, then you can use an ad theme that matches the trend that is currently being hit. That way, your brand can look more up-to-date and the ads you create will look more attractive.
2. Convey the Message Briefly and Clearly
No matter how good the ad you have made, if the duration is too long, the audience will feel bored and want to skip your ad. The worst part is that they will skip your ad without knowing the real message you are trying to convey.
Therefore, you have to make sure that they can catch your message clearly, one of which is by conveying the advertising message briefly and directly to the main point.
3. Use Attractive Visuals
If you want to create an attractive ad, try to start by using very attractive visuals. This attractive visual content depends on the advertising theme and also the style of your company’s brand.
Conclusion
That’s our explanation of TikTok ads, complete with types and powerful tips for maximizing them for your marketing strategy. However, your business journey on TikTok should not only focus on advertising but also focus on beautifying your TikTok brand account through interesting content.
So, you can attract audiences to follow your brand account and get them to buy your products. In the end, you will also get a high profit or profit.