The Facebook Pixel is one of the best tools for getting ads posted online to the right target. Today, the Facebook Pixel is a tool that is also widely used by marketers.
Well, if you want to know what the Facebook Pixel is, its functions, and how to make it, let’s read this article to the end.
Understanding Facebook Pixel
So, Facebook Pixel is a collection of code that you can install on your website. With this pixel code, you can track conversions from Facebook Ads, optimize digital ads, and create the right audience.
In addition, you can also retarget those who have interacted with your website. The code used by the Facebook Pixel is a cookie. Cookies can track every visitor to the site, so that each advertisement can be more appropriate.
This pixel code is also very useful for tracking any user or audience behavior when they return to your website.
Reporting from the Shopify page, the Facebook Pixel is code that is able to track page views, additions to cart, scroll depth, purchases, duration of time spent by your audience on your website, and much more.
By using the Facebook Pixel, your online advertising will be more effective and relevant, so your product ads will appear to the right people based on the data obtained.
Benefits of Using Facebook Pixel
After we know together about the Facebook Pixel, then we also have to know what benefits can be provided by the Facebook Pixel.
There are many reasons why you should start using the Facebook Pixel as soon as possible, especially if you really want to increase awareness and conversions very much.
The main function of the Facebook Pixel is to collect important information that you can maximize for your advertising purposes. This information will let you know who the website visitors are who are really interested in the brand you are advertising.
Now the result, your ads on Facebook Ads will be more efficient and also more effective. Your ROI on the website will of course also be more satisfying.
Other benefits of the Facebook Pixel are as follows:
1. To Do Retargeting
You will find it easier to retarget or retarget by registering and also installing the Facebook Pixel on the website. In particular, users or audiences who have previously interacted on the website will also return to see the ads that you will offer.
In addition, your ad will also later be shown to other users by doing the various things below.
- Add to Cart: is when an audience adds an item or products that you offer on your website to their shopping cart.
- Purchase: a process of buying goods and products that you offer
- Sign Up: is when users register and enter their personal data into your website.
- Add to wishlist: Is when users add items to their cart or wishlist
- Access or open the page you specify on the website
- Subscribe to the newsletter on your website
- Complete registration
- Add product payment info
- Use the search feature on your website.
So in essence, all user-generated behavior will always be recorded and collected in order to obtain important information for retargeting needs.
2. Create a Lookalike Audience
Facebook Pixel will help you create Lookalike Audiences from users who have interacted on the website, such as signing up, subscribing, and other behaviors.
With this lookalike audience, you can find new targets that are indeed similar to your target audience. For example, you want to create a lookalike based on website visitors who have previously subscribed to email or newsletters.
Now, by using the Facebook Pixel, it will be even easier for you to track and also search for audiences with criteria or behavior that suits these users.
3. Optimizing for Specific Conversions
The Facebook Pixel will also help you convert to a more specific audience on your website. Examples include sign-ups, email subscriptions, lead magnets, and newsletter subscriptions. With this tool, you can calculate the cost per lead, cost per conversion, cost per landing page view, and much more.
4. Optimizing Facebook Ads Value
Facebook Pixel will also help you to maximize the value of Facebook Ads itself and also get an audience that has great potential to become buyers.
So, later the Facebook Pixel will also collect various data from buyers and also the amount that these buyers will spend. This means that you can find out which consumers have made a large purchase, and you can show your ad only to them.
How to Create and Use a Facebook Pixel
1. Create a Pixel
The first step you have to do in creating a Facebook Pixel is to open the Facebook Events Manager. Then, please click the hamburger icon (≡) located in the upper left corner, then select pixels.
After that, you will be shown by a pop-up window that will show the advantages or benefits of using the Facebook Pixel. Click the green button that says Create a Pixel or create a pixel.
After successfully clicking the button, please enter the data to create your Facebook Pixel. Later, Facebook will ask you to input the pixel name and URL of your site.
Fill in each column provided to your liking, then click the create button in the blue right corner.
The pixel name that you enter must be able to describe your business well. If you really want to make more than one pixel for one ad, then you can set this by using Facebook Business Manager.
2. Add Pixel Code To Site
If you have created a pixel, then it’s time for you to add it to your site so that you can immediately get to work gathering information. in this case, you will have to install some code on your web page, depending on the site platform you are using.
Facebook Pixel will provide three main options, namely using the integration or tag manager, installing with code manually, or emailing installation instructions to the developer team.
The second option is the most complicated option. If you want to install it yourself, then you should at least understand the HTML code.
After successfully adding the code on the website, the next thing you have to do is to activate automatic advanced matching.
Automatic advanced matching is a way by which Facebook Pixel can track each conversion more accurately, and gather a larger audience according to your product or business.
In order to check whether the code you installed is active, then you can enter your site URL and click send test traffic. If the Facebook Pixel is already tracking its activities, then click continue to continue.
3. Track the Right Event
An event is an element or them that you want to track using the Facebook Pixel feature. There are at least 17 standard events that you can choose from, namely leads, registration, adding payment information, adding items to cart, and adding items to the wishlist.
In addition, there are also checkouts, searches, viewing content, contacting businesses, product customization, donations, finding locations, creating schedules, trying trials, doing applications, and subscribing.
4. Make sure Facebook Pixel is on
Even if you have made sure that your Facebook Pixel is tracking traffic test, you have to make sure again that your Facebook Pixel is able to track users properly. You can do this by installing the Facebook Pixel helper plugin on your Google Chrome browser.
5. Create Notifications on the Website
The rules contained in Facebook and the law will require you to notify site visitors that data collection will take place. This of course you can only do if the visitor has agreed.
Conclusion
That’s our explanation of the Facebook Pixel which is very useful for digital marketing for your business. We have described its function in full above.
However, you must be able to make your marketing budget well so that the advertising you do on Facebook Ads can be maximized. Don’t forget to also record each of your expenses in the cash flow statement.