Is your business planning to use TikTok marketing? TikTok itself is an application that is popular among young people and continues to grow into a global phenomenon.
Sourced from the Visualcapitalist page, this application is already the eighth largest social network in the world, but its golden era has just begun. TikTok has also completely disrupted the digital marketing sector where Facebook, Instagram, and Youtube had previous monopolies.
In fact, people spend more time on TikTok than on Instagram today. With a plethora of new features to increase brand engagement, TikTok is quickly becoming a new channel for business owners to do marketing.
The skyrocketing growth of the platform has attracted many companies to do TikTok marketing. In addition, the launch of “ TikTok for Business ” in 2020 has a good impact for business owners who want to do marketing on Tiktok.
Want to know, how to be successful in doing TikTok marketing? In this article, we will discuss some tips that you can do so that you can do TikTok marketing optimally for your business
Contents
1 What is TikTok Marketing?
2 How To Use TikTok Marketing Effectively?
2.1 1. Set up your business TikTok account
2.2 2. Create a Good Tiktok Strategy
2.3 3. Understand the Tiktok Algorithm
2.4 4. Identify Your Target Audience
2.5 5. Define Your Goals
2.6 6. Optimize Your Tiktok Profile
2.7 7. Create Entertaining Content
2.8 8. Collaborate with Influencers
2.9 9. Develop Hashtag Challenge
2.9.1 10. Finding the Right Hashtags
3 Conclusion
What is TikTok Marketing?
According to the official Livemint page, In 2020, TikTok surpassed Facebook as the most downloaded app with more than 1 billion users.
Thus, TikTok’s role as a market leader has driven many businesses to use TikTok to advertise their company, products or services. This is known as TikTok marketing.
Given the large number of people who use TikTok, it is evident that this is a marketing fit.
How to Use TikTok Marketing Effectively?
TikTok is ideally used as a promotional tool for brands to engage with their target audience.
A successful TikTok marketing campaign can amplify brand value through short, authentic content that users love and share.
Here’s how TikTok marketing is successful:
1. Set up your business TikTok account
First, if you want to make good use of the platform, you need to set up your business account.
Install TikTok on your iOS or Android device. Sign up for the app using your email address, phone number, or a third-party platform such as your existing Instagram, Facebook or Twitter account. TikTok will create a profile for you along with a username.
However, a regular TikTok account will not be optimal if it is used for business. So you need to switch to a business account. Business accounts are designed for marketers and have a variety of features to help you maximize your TikTok marketing efforts.
2. Create a Good Tiktok Strategy
If you’re an Instagram or Facebook marketing expert, remember that TikTok is a different platform and requires a unique strategy that you can’t compare to other social media.
3. Understand the Tiktok Algorithm
TikTok considers four main goals to keep users engaged, namely user value, long-term user value, creator value, and platform value.
This way, the algorithm will later adjust the content selection, automatically skipping videos that are irrelevant or age-appropriate, and eliminating videos that violate their community guidelines.
TikTok’s algorithm curates For You Page (FYP) pages based on each user’s preferences and activity history. Due to various factors and variables, no two FYPs are identical.
Device and Account Settings includes language preferences, country settings, and device type. These factors are mainly tracked to optimize application performance.
Also, the number of followers does not affect the chances of appearing in FYP.
While those with more followers will have better overall visibility, the algorithm doesn’t treat their videos any differently because of their popularity.
4. Identify Your Target Audience
You should have answers about who you want to engage with on TikTok. You need to learn about TikTok’s demographics and determine which individuals might be interested in your brand. After that, you can create your ideal customer or user persona.
For example, if you are a beauty company, your customer persona could be a woman between the ages of 18 and 34 who lives in Jakarta and is interested in cosmetics.
This will help you to know who you should turn to attract attention on TikTok by developing the right types of organic and sponsored content.
Identifying your target audience and having clarity about it will ensure that your campaign reaches the right audience and your money is well spent.
5. Define Your Goals
Once you know your target audience, then you need to define your goals. Without goals, you won’t know whether your campaign was successful or not, and you won’t be able to make the necessary changes.
You should determine whether you are trying to reach a new audience, improve your brand image, increase product awareness, or develop customer relationships through interaction. This can be done using the ad manager dashboard on TikTok.
6. Optimize Your Tiktok Profile
You need to make a very good first impression. So, keep your bio short and interesting. Also, choose your URLs carefully.
You need to determine whether it should lead to your online store site, a specific landing page, additional social media profiles, or a recent blog post based on your strategic goals.
7. Create Entertaining Content
Now that you’ve set up your business account and entered the world of TikTok, see how you can create engaging, entertaining and effective content to market on the platform.
8. Collaborate With Influencers
Working with influencers is a great marketing approach, especially when it comes to TikTok marketing.
63% of shoppers believe influencer product recommendations are “much more trusted” than what businesses say about themselves.
This is because influencers can turn formal brand messages into engaging and creative videos because they have a solid understanding of the platform and know-how to use its tools, features and trends.
In addition, TikTok also has the TikTok Creator Marketplace, which is the “official platform for collaboration between brands and creators.”
Brands can find content creator partners based on their real-time performance statistics, such as audience demographics, engagement metrics, and more.
9. Develop a Hashtag Challenge
TikTok users love participating in challenges and creating and posting videos in response.
The hashtag challenge has proven to be quite successful for many companies and organizations. You create a brand hashtag, which you can then use to promote a challenge where others create videos using your hashtag.
This type of user-generated content increases your brand’s credibility and helps attract new customers.
10. Finding the Right Hashtags
Your hashtags should be product-focused. This will help the TikTok algorithm determine the nature of your content and who might be interested in it.
Don’t add any other random hashtags; You will get videos with low views. Also, pay close attention to your competitors’ hashtags. See which hashtags earned them popular status and which didn’t.
The ideal number of hashtags to use is around five, of which 1-2 can be trending hashtags and 2-3 hashtags in your niche.
Conclusion
Those are some tips and ways you can do to successfully do Tiktok marketing for your business. The marketing process through social media such as Tiktok is now a trend that is quite promising, both for marketers and business owners.
But you have to remember, there is no completely free marketing process in a business, including Tiktok marketing. To measure the success of your marketing campaign, you must record every expense you incur in the marketing process.