An email is a fantastic tool for business. Getting recipients to open an email requires a well-crafted email subject line. There are many strategies sales professionals can use to improve recipient response to business emails.
In this article, we’ll give you the 40 best sales email subject lines that you can use to increase the open rate percentage for your business email marketing strategy.
Contents
1 Personalization
2 Questions
3 Connection
4 Urgency
5 Benefit
6 Humor
7 Emoji
8 Follow Up
Personalization
People are more likely to open emails that use their name, business, or other personal facts in the subject line. Here are some examples of personalized email subject lines:
1. Just for you, [name]
This subject line uses the recipient’s name and indicates that the included information has been specially selected for them.
2. Hi, [name], I have a quick question for you
A quick word indicates that this email will not waste the recipient’s time. It is also personalized, indicating that only the recipient can answer this question for the sender.
3. [name], we just miss you
This creates a sense of urgency. Recipients will feel that they are specifically wanted by the sender.
4. It’s time to say goodbye, [name]
This tactic uses personalization to motivate the reader to maintain a relationship with the sender.
5. [Name], we can help you achieve [goal]
This subject line uses two aspects of personalization – the recipient’s name and a specific purpose. You can determine someone’s goals through online research or generalization based on what their company does.
Question
People love to share their knowledge. Asking questions can motivate recipients to open your email.
6. Ready to get started?
Recipients will ask themselves what they should start with the subject line of this email.
7. Still thinking about [goal]?
It uses personalization and questions to entice recipients to open the email.
8. Can I help?
These direct questions can result in high email open rates. People responded well to offers of help.
9. Talk tomorrow at 11:45?
This is a powerful tactic because a phone call or meeting that starts 45 minutes after the clock indicates that the conversation will only last 15 minutes.
10. Do you have this thing?
This subject line gives the recipient a boost. They’ll open emails to make sure they haven’t forgotten to handle an important exchange of information.
Connection
Common connections are a great resource. Indicating that you have multiple shared networks with recipients will keep your emails out of the trash folder.
11. [connection] suggested that I contact
Showing a relationship with a friend or business acquaintance indicates that this email is not spam and should be read.
12. We miss you on [connection]!
Using common events or activities demonstrates shared values.
13. We have the same [connection]
Connections here can be people, events, or hobbies.
14. Do you know [connection]?
This email subject line expression indicates that the mutual friend set up the connection, not the sender of the email.
15. Meet at [connection]?
Connections here could be networking events, shared hobbies, or local restaurants.
Urgency
People want to be included. Creating a sense of urgency can entice recipients to open your email.
16. One more week!
The subject line of this email will prompt recipients to take action.
17. Quarter closes…
This is a great email subject line for financial services or any other fiscally minded business.
18. There are only a few tickets left
It can be used for networking events, industry conferences or even tickets to promotional events or concerts.
19. Can I meet you at [location]?
The subject line of this email uses shared connections, questions, and a sense of urgency. The recipient will not want to miss the event in question.
20. Your files will be deleted tomorrow
This email subject line will motivate the recipient to take action that day.
Benefit
Grab the attention of your recipients with an email subject line that talks about the time or money they could save with your product or service.
21. Ready to see 20% higher sales?
This email subject line appeals to the recipient’s desire to increase revenue.
22. I can save 8 hours of work this week
The subject line of this email is direct and offers clear benefits to the recipient.
23. We can make your job 18% easier
Using a certain percentage in the subject line of this email indicates that the sender has implemented this strategy before and can deliver their statement.
24. Solution to [problem]
Acknowledging the challenge for the recipient shows that you know what they need to solve the problem.
25. 3 things you can do today for a better week
This direct call to action provides clear benefits for the recipient.
Humor
A cute email subject line will help recipients see your email.
26. Can I get your password?
Your recipients will wonder who asked for their password and for what purpose.
The item in question can be anything you want, but the more ridiculous or divisive the better.
28. Ashiapp, for a better process?
Use catchphrases or pop culture moments to grab the attention of your recipients.
29. Johnny Heeeeeeere!
Iconic movie lines or song lyrics can entice recipients to open your email.
30. Let’s pray for a better Monday
Motivate recipients to open your email with the promise of something fun or cute.
Emoji
Emojis add color and fun to your email subject line. Use them in addition to traditional copies or as a replacement altogether.
31. [wink emoji]
Using a single emoji will create a mystery to your recipient.
32. We did it! [celebration emoji]
The celebratory nature of this email will entice your recipients to see what success you have achieved.
33. [emoji] + [emoji] = [emoji]
You can use many different emoji combinations to indicate the value of the recipient you are working with.
34. We can help you achieve it [thumbs up emoji]
Adding a thumbs up to this subject line shows confidence in your product or service.
35. We will make [laptop emoji] so you can get [money emoji]
You can replace various emoji in the subject line of this email to personalize the message to your recipients.
Follow up
Perseverance is the key to a successful sales email. Use this subject line for a second attempt.
36. I found the [resource] you wanted
Identify resources that will be useful to recipients and refer to them in the email subject line.
37. Ready to achieve [goal]?
The subject line of this email combines personalization and questions.
38. We are here for you!
The subject line of this email indicates that you are ready to help whenever the recipient is ready.
39. We made you something
Your recipients will be interested in the subject line of this email which indicates that you have created a special product or service for them.
40. 43 seconds for higher earnings
Use very short time in the subject line of this email. The cost of opening the email is low and the potential profit is high for the recipient.